Meaning Behind the "Brand"

I've been working with a dear friend recently on the "branding" of Garage Gypsy; it's been an interesting, dig deep kind of process.  I'm not sure how I feel about the word "brand" because to me it just feels and sounds so commercial, but I've been wanting to address it for a few reasons.  Garage Gypsy has been my little baby since it was discovered and brought to life in 2009.  It's aesthetic and mission has basically been an extension of myself, which is wonderful because it's real, honest, and organic, but for that same reason it always feels like there's a bit of aesthetic chaos lingering in the clear waters.   In order to really solidify the voice of Garage Gypsy, I figured a bit of branding work was necessary to establish the world in which my creations will live.  So far it's been an extremely fun and challenging mission for me.  That being said, I thought I would share with you some of what's been established during the journey thus far :)  

In one phase, I had to come up with a list of key words that really described Garage Gypsy.  This is what list came to be..

JEWELRY     HONEST     BEAUTIFUL     EXPRESSIVE     ELEGANT     ETERNAL     FUN     INDIVIDUALISTIC     FREE     CELEBRATORY     CONFIDENT     WABI SABI.

And in another phase, I had to look for images and designs that would give off the vibe of these words.  Essentially creating a mood board for GG.  This is what I came up with.. 

AND THERE WE HAVE IT.

The world of Garage Gypsy ;)

Hope you enjoyed!  I'd love to hear your thoughts, feedback and any advice you may have when it comes to this subject matter - as this area of things is constantly a learning process for me. 

[xo] the garage gypsy

All that is Gold Gitter and Glam

I'm so excited to have gotten photos back from a recent shoot I styled with with the beautiful Model: Kat, AMP New York, amazing Photographer: Klaudia Fraszczyk and talented MUA: Kayla Fenwick. Of course you might recognize some Garage Gypsy gracing the hands ;)

[xo] the garage gypsy

What's NEW ? ? ?

The Graffiato Collection !!! Is HERE !  It has been hand carved from wax + is cast using the lost wax casting process in your choice of Solid Bronze or Sterling Silver, made specially for YOU  >  >

The inspiration for this collection came from my growing love for street art and graffiti. As I've slowly began traveling the world I've come to recognize the works of many street artists and as I've become more familiar, I've discovered how much I love being on a completely different side of the globe and finding someone's work I recognize. That contradictory feeling of the familiar and the unfamiliar colliding is amazing. 

We're all here trying to leave little pieces of "us" + the Graffiato Collection was created as a reminder to scratch away your name in everything you do, to leave your mark in this beautiful world.

Made in New York City. Conceptualized from across the world.

Each piece is made to order and unique.  PLACE YOUR ORDER HERE :)  If you have any questions regarding sizing or need help with figuring out your ring size leave a comment below + I'll get you fixed up in no time :)

  

Where does the word GRAFFIATO come from?? Both "graffiti" and its occasional singular form "graffito" are from the Italian word graffiato meaning "scratched." Graffiti is writing or drawings that have been scribbled, scratched, or sprayed illicitly on a wall or other surface, often in a public place.  Graffiti ranges from simple written words to elaborate wall paintings, and it has existed since ancient times, with examples dating back to Ancient Egypt, Ancient Greece, and the Roman Empire.  Graffiti is applied in art history to works of art produced by scratching a design into a surface. A related term is sgraffito, which involves scratching through one layer of pigment to reveal another beneath it.