Meaning Behind the "Brand"

I've been working with a dear friend recently on the "branding" of Garage Gypsy; it's been an interesting, dig deep kind of process.  I'm not sure how I feel about the word "brand" because to me it just feels and sounds so commercial, but I've been wanting to address it for a few reasons.  Garage Gypsy has been my little baby since it was discovered and brought to life in 2009.  It's aesthetic and mission has basically been an extension of myself, which is wonderful because it's real, honest, and organic, but for that same reason it always feels like there's a bit of aesthetic chaos lingering in the clear waters.   In order to really solidify the voice of Garage Gypsy, I figured a bit of branding work was necessary to establish the world in which my creations will live.  So far it's been an extremely fun and challenging mission for me.  That being said, I thought I would share with you some of what's been established during the journey thus far :)  

In one phase, I had to come up with a list of key words that really described Garage Gypsy.  This is what list came to be..

JEWELRY     HONEST     BEAUTIFUL     EXPRESSIVE     ELEGANT     ETERNAL     FUN     INDIVIDUALISTIC     FREE     CELEBRATORY     CONFIDENT     WABI SABI.

And in another phase, I had to look for images and designs that would give off the vibe of these words.  Essentially creating a mood board for GG.  This is what I came up with.. 

AND THERE WE HAVE IT.

The world of Garage Gypsy ;)

Hope you enjoyed!  I'd love to hear your thoughts, feedback and any advice you may have when it comes to this subject matter - as this area of things is constantly a learning process for me. 

[xo] the garage gypsy

my return to the blogosphere.

Holy Moly! My last post was in January?! Boy, does time fly, especially when you're having fun and working so much you don't even have time to sleep.  All in a good way though, it's true what they say you know- if you do what you love, you'll never work a day in your life.  I know thats easier said than done, as I've worked a lot of jobs (in the short nine years of hustling in the real world) and I'm pretty sure I wouldn't have sacrificed my sleep for any of them other than making jewelry, doing something creative/art related or being on set.  That being said, I thought I would get back to blogging.

I hope you've enjoyed your summer and managed to squeeze in some awesomely fun things.  Here's a recap on a portion of the summer for garage gypsy :)

• Designed some new pieces for summer..

cranking out the last of the f/11 collection.

behind the scenes.

There's no fighting that late-night burst of motivation to get some work done.  I'm a night owl and there is just no denying it :)  And keeping me entertained is one of my all time favor favs, Lethal Weapon.

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[xo] the garage gypsy

Eccentric City

Okay, its no New York or even San Francisco for that matter.  But, none the less Los Angeles is a very happening city and a great venue of inspiration.  I've had a creative couple of weeks, aside from new jewelry designs, I finally finished my ink drawing and pulled out the watercolors for few simple paintings. I have to admit I feel like I've accomplished something good when I finish a drawing or painting because those projects so often get left on the back burner.

No, I didn't paint that :)  I can only take credit for the picture.

New necklace display.  What do you think?

I'm English, and clearly I think about going to London.

Bamm!

Modern Cocktail Rings in watercolor

Sometimes I'll be folding clothes and I'll lay two things together that will spark an idea for an outfit.  I never wear the same outfit combination twice.  My brain just doesn't work that way, I'm only satisfied if I'm being inventive.  I came up with this basic, but cute combo the other night and decided to photograph it so I'd remember to wear it.

Work and creativity are always on my mind.  I wish I had a penny for every idea that popped in my head when I lay in bed at night before falling asleep.  If the idea is worthy enough I just have to force myself out of bed and put pen to paper before it escapes my mind, like so many often do.  Last week I had an idea for a promo video for my fall collection, and well thats I crawled out of bed to draw up.

[xo] the garage gypsy